🚀SAAS GAP 15th September
PLUS: Building a $20k MRR business in a saturated market
Competitions are inevitable in business. Find a way to make them manageable, a way to take your cut from the market share, and a way to raid over them.
Helloo!
It's yet another Sunday. Welcome to SAAS Gap.
SaaS gap is a series on Dreamerbro where I share my research on market gaps weekly, a fancy word for markets with relatively higher odds for success and low competition. I do this with several research tools and techniques that lean more on the SEO side of things.
*my reports, numbers and research are all with SEMrush.
📈 Whatsapp Transcribers
There’s a market of over 3,000 different people who come to Google monthly and search for the words “WhatsApp transcriber” in various orders—some as “transcriber for WhatsApp” and others as “transcribe WhatsApp audio.”
From people of various descents as well, including those from the US, the UK, Australia, Spain, and Germany (with German and Spanish variations for this keyword)
The only rationalization for these searches is to find a tool that helps convert WhatsApp audio (perhaps directly) to text.
What better market validation is there than this?
A few of the variations and their global search volumes include:
transcriber for WhatsApp – 800 searches
WhatsApp transcribe audio – 260 searches
transcribe WhatsApp audio – 360 searches
transcribe audio to text WhatsApp – 210 searches
There’s also another set of variations that uses different terminology:
WhatsApp voice to text
WhatsApp audio to text
Both of these account for a few hundred searches
📬 Building a $20k MRR Business in a Saturated Market
As a wise man once said, “there’s no tough — it’s tough because you make it tough.”
Alright, I came up with that 😂. But it’s 100% real.
You don’t always have to come up with the most novel ideas to win in the game of indie hacking or SaaS.
Sometimes, it’s all about finding a less talked perspective and approaching it the right way.
Tiiny.host is the topic of discourse in todays’ email.
It’s a small site, in the hosting niche founded by Elston Baretto, with a notable marketing strategy.
Tiiny.host didn’t take the traditional 'Best Hosting in the world' route.
For organic traffic acquisition, this would have failed, unless with a lot of investment in content marketing, as the Hosting industry is dominated by high standards, age-old behemoths fighting for search positions.
Secondly, this is going to be a lot more difficult.
Being the best isn’t easy.
Rather, they went completely lateral, building products appealing to an audience with zero technical experience.
“The simplest way to host & share your work online”
This allowed them to go into other benign hosting micro-niches like pdf hosting, landing page hosting, “temporary website hosting”, etc.
The biggest of their strategy however was building supplementary products.
For Tiiny.host, this meant building an HTML viewer, a PDF Link generator, a resume Link generator, and a ton of other tools.
This a strategy that does 3 things…
Gives you relatively easier traffic traction
Attract free backlinks and builds organic authority
Serves as Bait for paying customers.
Keep in mind these are well-researched. So there’s a good hang of SEO knowledge that went into this.
I discussed this idea of building supplementary products to a good extent in our previous email.
The result? $20k MRR, as reported on IndieHackers and 65k “organic” traffic as reported by SEMrush.
💕 Whenever you are ready
Here’s what I do:
Proffer SEO strategies
Find low-competition market gaps
Keyword research service
SEO-focused Action Plans
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See you next Sunday 🗓️
Until then,
Emmanuel Sunday
Awesome research! Please contact me at davidsmit at Google’s email service. I would like to discuss a potential project with you